With the several months of continued lockdown causing every single family and adult to want destractions from the boredom of continual daytime tv, there has been a fantastic upturn in the families taking up hobbies. The sewing machine supply business has seen a great boost and this has received a further bonus by way of the fantastic sewing bee programme that’s now migrated from oblivious to mainstream channel 1. There are some incredibly talented people out there in the country, that’s very obvious. The need to be able to keep up with supply and demand as though caused a bit of a hiccup with the sudden rush of interest in machines, accessories and servicing of old machines that have been discovered in numerous attics and cellars. A study of the industry needs information on market volume and value – for example, what is the per capita consumption for new equipment. Trade i.e. imports and exports – which in turn are governed by market trends. Knowing who one’s key market competitors will be and obaining their profiles is an important feature for any good company.